Marketing & Communications

CSEM provide a number of seminars on Marketing and Communications for the Sustainable Business. These seminars have been developed and designed to meet the needs of busy professionals. They can be taken individually or as part of our Sustainability Leadership Programme. Briefly the seminars cover:

The Market and Marketing for Sustainable Development (O3)

Reviews and examines Green Consumers, Green penetration, consumer spending, changes to market norms, and social, environmental, and ethical responses to Sustainable Development, and considers if there is a basis for a green/ Sustainable Development brief for marketing.

Market Research for Sustainability (O3.1)

Reviews and examines Green Consumers from available market research, Green penetration, consumer spending (sector-by-sector) and the potential for Green Consumers/ customers to cause changes to market norms.

Marketing in Sustainable Business (O3.2)

Reviews and examines social, environmental and ethical responses to Sustainable Development, and the regulatory drivers for Green marketing. It considers ethical investment criteria, new models of marketing and product development and if there is a basis for a green/ Sustainable Development brief for marketing.

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