The Market & Marketing for Sustainable Development seminar reviews and examines green consumers, green penetration, consumer spending, changes to market norms, and social, environmental, and ethical responses to Sustainable Development, and considers if there is a basis for a green/ Sustainable Development brief for marketing.
The Market and Marketing for Sustainable Development (O3) seminar:
- Clarifies current knowledge/ understanding of the Green Consumer and Business markets, Consumers and purchasers
- Clarifies current understanding of the nature, extent and development of brand response to Green Consumer and purchasing pressures
- Examines recent and potential developments in environmental marketing and Sustainable Development.