Alison Bond is hugely experienced in research with nearly twenty years' experience. She has a hands on approach and has worked successfully with many top organisations, encouraging them to completely rethink the way they interact with customers. Alison is a director of a market research company she started eleven years ago. She is also a director of a new business specialising in transforming companies and organisations. Alison is the author of textbooks on direct marketing and market research. All of her books are written with Prof. Merlin Stone.